Wholesale

French Elegance Since 1968

Born in Rennes in 1968, Huit pioneered the first wire-free bra to give women true physical freedom. Today, that legacy of comfort translates into deep, multi-generational customer loyalty for our retail partners.

We work directly with artisans across France, Italy, and Switzerland to develop our own exclusive laces and custom prints. It’s an authentic European craftsmanship that is immediately obvious the second a customer feels the fabric in your boutique.

Explore our heritage

WHY PARTNER WITH HUIT

Proven Sell-Through

With 50 years of perfecting wire-free support, Huit delivers the quality that turns first-time buyers into repeat customers.

Protected Margins

Highly competitive wholesale pricing and strict MSRP guidelines to prevent market undercutting.

Always-On Inventory

Skip the email threads. Restock core sizes instantly via our 24/7 B2B portal quick-add matrix.

Digital Asset Library

Unlock our complete showroom of high-resolution campaign editorials and ready-to-post social media assets.

Precision Fit Architecture

A dynamic matrix instantly translates our highly consistent French sizing into exact US, UK, or EU market standards.

Material Transparency

Complete technical data for every SKU, from OEKO-TEX® certified safety to European-sourced silks.

Before you apply

Common Questions

Minimum opening orders vary by collection and are confirmed with your dedicated account contact once your application is approved.

Limited territory protection is available for select boutique partners — this is discussed during onboarding, not before approval.

Yes — Shopify stores can connect via Shopify Collective for a lighter-weight way to list and fulfill HUIT products without a separate wholesale login.

Most applications are reviewed within 2–3 business days. You'll hear from our wholesale team by email either way.

Still have questions? Contact us for more help.