The huit brand launched its first lingerie and swimwear line in the late 1960's and has been a staple in the wardrobe of luxury connoisseurs ever since. The brand was named huit "eight" to represent the infinity symbol and also hint at the shape of the female form. Since the label's beginning, these core values have driven the company's design philosophy:
The huit brand is strives to be at the cutting edge; it innovates, it surprises and it cultivates originality. We work closely with French, Italian and Swiss artisans and suppliers to make our vision come to life. All embroideries, laces and prints are custom made from start to finish, maintaining our standards of authenticity.
Huit's designs are inspired by ready to wear in terms of fabrics, prints and colors. We interpret the trends and changes found in the modern world and position our collections towards the future.
Our lingerie is present on a woman's body at every moment in a woman's life. Driven by the French ideologies of seduction and female liberation, we create unique clothing for an empowered, confidant woman want to decide their own destiny.
As a lingerie design house with over 50 years of experience, we have cultivated the clientele, design sensibility and standard of quality that you can expect from a French designer label.